Google Ads 

An effective Google Ads management strategy begins with a thorough understanding of the client's business and their target audience. This includes researching keywords, creating ad groups, and setting budgets.

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Next, we would set up and optimize the client's account, including their campaigns, ad groups, and ads. This would involve selecting the right match types, creating compelling ad copy, and selecting the appropriate targeting options.

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Once the account is set up and optimized, we would regularly monitor and analyze the performance of the campaigns. This includes analyzing metrics such as click-through rate (CTR), conversion rate, and cost per conversion.

 

Based on the analysis, we would make adjustments to the campaigns, such as adjusting bids, pausing underperforming ads, and creating new ads.

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We will also set up and track conversion tracking, which allows us to see which clicks lead to actual conversions. This is important for measuring the success of our campaigns and making data-driven decisions.

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In addition, we would keep an eye on the latest Google Ads updates and features, and test new ad formats, such as responsive search ads, to see if they can improve our campaigns' performance.

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Overall, our comprehensive Google Ads management strategy involves a combination of thorough research, account setup and optimization, regular monitoring and analysis, and continuous testing and experimentation.